About

JFR Protocol is an online and in-studio coaching platform built by Jean-François Robert, a HYROX Level 1 certified coach based in Montréal, Canada. The platform offers three structured coaching protocols — Reset, Executive, and Performance — each designed around a different starting point and level of commitment.

The online coaching tracks are built for driven professionals who have built successful careers but stopped putting the same energy into their own health and fitness. Whether returning from injury, rebuilding after burnout, or pushing toward a HYROX or hybrid-athlete goal, each protocol provides personalised training, nutrition frameworks, and ongoing accountability through the Everfit coaching app.

In person, Jean-François leads weekly HYROX and calisthenics sessions at Shab Studio in Montréal. He also co-founded Beyond le Fifth, a run club that grew past 1,000 members in Abu Dhabi. His coaching is shaped by 12 years as an Air Traffic Controller — a career where discipline, focus, and performance were non-negotiable — and by his own journey rebuilding from injury and addiction through training.

JFR Protocol is for high-performing professionals who want structure, accountability, and real results — not generic templates. Book a free discovery call to find the right fit.